In the beginning of this month (Feb / 2009) .TEL entered in"Langrush"

Here is a quote from Wikipedia
.tel is a top-level domain (TLD) approved by ICANN as a sponsored TLD and operated by Telnic.

Its advertised purpose is as a single management and publishing point for "internet communication" services, providing a global contacts directory service by housing all types of contact information directly in the Domain Name System(DNS).

Pricing: $329.60US including a three-year registration on a first-come, first-served basis.

Another quote from Wikipedia
In contrast to other top-level domains the .tel information is held directly within the Domain Name System (DNS) within the actual domain name record. As opposed to the DNS simply returning details (such as IP addresses) of the machines on which information can be found.

The question is why would one pay 329.60 USD for 3 years (and 20 USD after that) ?

Why .TEL was approved at all while the DNS records could have been applied to already existing domains ?

Who needs more .SOMETHING ?

- Short domain names could be available?
- Google may favour them in near future e.g. in personalized search ?

- Pricey
- All pages look alike ?

Are there any other pros and cons of using .tel ?

What is your opinion ?